What is Alexa?

Alexa started back in 1996 as a service to provide commercial web traffic data gathered via browser toolbars and web browser extensions and has been involved in various search technologies and projects such as DMOZ and the Wayback Machine. Alexa was acquired by Amazon in 1999 for an estimated $250,000,000 of Amazon stock.

Alexa is most well know for the Alexa Rank.

‘Alexa Rank’ ranks websites in order of popularity by country and globally based on a mix of daily visitors and page views for a website over a 3 month period and can be a great tool for sizing up your competition.

How is the rank calculated?

It is not know exactly how the Alexa Rankings are generated but Alexa say on their website;

Alexa’s Traffic Ranks are based on the traffic data provided by users in Alexa’s global data panel over a rolling 3 month period. Traffic Ranks are updated daily. A site’s ranking is based on a combined measure of Unique Visitors and Pageviews.


Unique Visitors are determined by the number of unique Alexa users who visit a site on a given day. Pageviews are the total number of Alexa user URL requests for a site. However, multiple requests for the same URL on the same day by the same user are counted as a single Pageview.


The site with the highest combination of unique visitors and pageviews is ranked #1. Additionally, we employ data normalization to correct for biases that may occur in our data.

We also know that date for websites with a ranking of 100,000 or above are not very accurate.

“We do not receive enough data from our sources to make rankings beyond 100,000 statistically meaningful.”

Divi websites with global Alexa ranking under 50,000

Divi is hugely popular with over 1,000,000 live sites using the theme and many of them are high ranking, high traffic sites. Here are some of the best Divi site examples I found that ranked in the top 50,000 global websites by Alexa Rank.

managebac website


“ManageBac is the leading planning, assessment and reporting platform for the IB continuum. The trusted choice of 4 in 5 IB Diploma students and over 2,500 leading IB world schools.”

Another large website with a clean design with really nice looking graphics and icons throughout the site, including in the features drop down menu.

  • Alexa Global rank: 6,878

Visit website

hellobar website


HelloBar is a WordPress plugin for adding an anouncement bar to your website. The plugin in the WordPress repository has not been updated for 2 years and I find it odd that the website asks for you to sign up without providing any information about the product. Perhaps Divi Bars is a better alternative.

  • Alexa Global rank: 43,441

Visit website

utm website

Universiti Teknology Malaysia

“Ready to start your application? Wondering where to begin? Going for degree or postgraduate programme, we do have prepare the details for you.”

A large site for the University of Technology in Malaysia which was founded in 1972 with campuses in Jahor Bahru, Kuala Lumpor and Pagoh. As with quite a lot of sites lately, they need to fix their  HTTPS setup. If your site is showing as not secure it’s not hard to get it switched to https.

  • Alexa Global rank: 19,334

Visit website

brave website


“Welcome to the new Brave browser. Experience a faster, more private and secure browser for PC, Mac and iOS and Android. Block ads and trackers that slow you down, cost you money and invade your privacy. Join the Brave revolution, learn more.”

If you are not happy with your current browser then this may be a good site for you to take a look at as they offer a fast, private and secure browser experience. Has anyone tied it yet?

  • Alexa Global rank: 36,284

Visit website

pagar website


“Pagar.me is an online payment solution with the largest sales conversion in the market. Receive payments, bill more, and reduce your costs.”

A clean, modern style for this payment technology site with some nice yet subtle animations. With Divi it’s easy to add animations on anything with the built it Divi animation options.

  • Alexa Global rank: 47,661

Visit website

lyca mobile website

Lyca Mobile

“We offer great value national & international prepaid SIM only plans and 4G data bundles. To enjoy cheap international calls buy your free SIM or top-up today!”

A large and complex Divi site for this international telecoms business with plenty of custom additions on almost every area of the site.

  • Alexa Global rank: 36,850

Visit website

mines website


“Mines prepares graduates who are industry-ready scientists and engineers known for their work ethic, problem-solving ability and teamwork focus.”

Another large content heavy site for the Colorado School of Mines which educatates students in subjects related to earth, energy and the environment. Is that an Image Intense plugin hover effect I see there?

  • Alexa Global rank: 39,700

Visit website

updraftplus website


“UpdraftPlus is the World’s leading backup, restore and migration WordPress plugin. Used by over a million WordPress sites, you can backup with confidence.”

This site sits just outside the 50,000 Alexa ranking but I thought I would include it as it is a product many of us use every day. If you don’t already have a back-up plan for your Divi sites then this is something you need to look at.

  • Alexa Global rank: 50,480

Visit website

yeah mobi website

Yeah Mobi

“Our integrated modularized solutions help mobile technology companies reach global growth, acquire active users and monetize inventory”

Mobile based advertising platform services from this China based business with offices in Japan, US and Germany. A nice example of the Royal SLider plugin on the home page here.

  • Alexa Global rank: 19,343

Visit website

wtfast website


“Play any online game from anywhere with a smoother connection and lower ping time. wtfast gives your fave games a VIP connection. Free trial available, too.”

A VPN service designed specifically for gamers who need a lightnigh fast connection to play online games.

  • Alexa Global rank: 21,070

Visit website

cozi website


“Cozi is the #1 organizing app for families. It keeps everyone’s schedules and all your lists in one place. Cozi is a 3-time Mom’s Choice Award Winner. Download the free app today!”

This website is for the family organizer app and again unfortunately this site has a not secure warning in Chrome!

  • Alexa Global rank: 27,318

Visit website

sky slope website

Sky Slope

“SkySlope streamlines the transaction process, enabling smart brokers to focus on what matters most—growing their business.”

A very cool customization of the Divi slider module to create a slider of videos controlled with custom video icon buttons.

  • Alexa Global rank: 35,571

Visit website

newton software website

Newton Software

“Newton Software is a leading applicant tracking system and recruiting software designed by recruiters. Trusted by thousands of companies to help find quality candidates and manage the entire recruiting process.”

The animated graphics on the home page must have taken a bit of time to create but they are well worth it.

  • Alexa Global rank: 46,803

Visit website

metricool website


“All in one site: web analytics, blog content, Twitter, Facebook, Instagram, publication planner, real-time and more.”

A clean site mostly using the in-built features of Divi combined with some well designed graphics that present the information in a clear and concise way.

  • Alexa Global rank: 44,372

Visit website

casting networks website

Casting Networks

“We help performers find great roles and industry professionals find great talent.”

A simple yet well designed site that has sub-sites for branches around the world.

  • Alexa Global rank: 41,748

Visit website

skill survey website

Skill Survey

“Make hiring decisions based on data, not instinct, with online reference checking and credentialing software from SkillSurvey.”

A great use of the Divi Tabs module taken to the next level with some customizations. If you want to pimp out your own tabs take a look at the fancy Divi tabs tutorial.

  • Alexa Global rank: 48,635

Visit website

ad cash website

Ad Cash

“Next generation self-service demand-side platform (DSP). Buy high-quality worldwide traffic or sell inventory with the fully programmatic Adcash DSP+. The best performing ad formats in the industry – choose your favourite or try them all.”

Not too much customization on this site beyond the hover effects and the button in the navigation but a site that generates a lot of traffic.

  • Alexa Global rank: 29,713

Visit website

freenas website


“Free & Open Source unified file and block storage, VM, and Docker system with templates, a self-healing file system, snapshots, and replication.”

  • Alexa Global rank: 32,539

Visit website

What is your Alexa ranking?


Did you check your Divi site in Alexa? Do the numbers match up to what you see in your Google Analytics dashboard or Google Search Console?

I have checked all my sites in Alexa and find the results interesting, but I prefer to rely on rank tracking software and Google Analytics to monitor my own sites health. But for sites you don’t own and competitor sites it can give you a quick insight into their rough stats.

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