Divi is a premium WordPress theme created by Elegant Themes and is included as the key part of the Elegant Themes membership.

This membership can be purchased annually ($89) or with a one-off payment for lifetime access ($249) and also includes some plugins, website templates, and support. There are also options to buy Divi as various bundles along with other premium products (Divi Ai, Divi Cloud, and Divi VIP) offered by Elegant Themes.

How much does Divi cost?

Divi is included with the Elegant Themes membership which costs $89 per year or $249 for lifetime access.

|You can get a 10% discount by using my affiliate link to purchase your Elegant Themes membership.

Divi cost annually or lifetime

Divi is the main component of the Elegant Themes membership which gives you access to all of the following products and services;

  • Divi Theme
  • 300+ Divi Layout website packs
  • Unlimited Website Usage Unlimited Website Usage
  • 24/7 Premium Support
  • Divi Theme Builder, Extra, Bloom & Monarch plugins
  • 30 days no questions asked money back guarantee

When you buy the annual subscription for $89, you will get product updates and support for only one year.

If you are on the annual subscription and you decide not to renew it when it expires, you will still be able to use the Divi theme and plugins but you will not have access to any updates, support, or Divi layouts. You can still use Divi after your subscription expires.

The Divi lifetime plan will work out cheaper than paying for Divi annually after less than 3 years so it represents great value. With Divi 5.0 around the corner, I would not be surprised if the lifetime option was removed for new customers as annual membership can generate significantly more income for Elegant Themes.

What is Divi Pro and how much does it cost?

Divi Pro was introduced in 2024 as a new pricing plan and is not a different version of Divi, but rather a bundle that includes Divi along with Divi AI, Divi Cloud, and Divi VIP.

By buying these products as a bundle you can save some extra money rather than buying them separately. You get the same version of Divi and the other plugins and services in the standard Elegant Themes membership.

Divi Pro cost options

Divi Pro costs $569 per year. (currently, Divi Pro has a 50% discount and costs $287 per year)

The Divi pricing options have been expanded in 2024 to include a Pro membership that gives access to everything the basic membership ($89 per year or $249 for a lifetime) plus access to Divi AI, Divi Cloud, and Divi VIP.

  • Divi AI is an artificial intelligence tool that can generate text, images, and code for your website based on your input.
  • Divi Cloud is a cloud storage service that lets you save and access your website designs from anywhere.
  • Divi VIP is a premium support service that guarantees fast and helpful responses from the Elegant Themes team.

How much does Divi “Pro” + Divi lifetime cost

Divi Pro can only be purchased annually, but it can be purchased with the standard Divi/Elegant Themes lifetime membership.

This option for Divi Pro + Divi lifetime costs $729. (currently, Divi Pro + lifetime has a 50% discount and costs $365 per year)

This may be a little confusing as it does not mean you have lifetime access to Divi Pro.

If you buy this option you will get a lifetime Elegant Themes membership (access to Divi) plus 1 year’s worth of Divi Pro access to Divi AI, Divi, Cloud, and Divi VIP.

Divi Pro lifetime vs annual subscription

After the year is up you will still need to pay to continue using the Divi Pro (access to Divi AI, Divi Cloud, and Divi VIP).

Buy Divi with Divi AI, Divi Cloud, or Divi VIP separately

There is also the option to just buy the Elegant Themes add-ons that you need rather than buying Divi Pro which has access to Divi AI, Divi Cloud, and Divi VIP.

If you don’t require all 3 then it may be cheaper to just buy the service product you need. Take a look at the following options to see if it makes sense to buy individual bundles for the service you need.

How much does Divi + Divi AI cost?

You can buy the standard Elegant Themes membership in a bundle along with Divi AI.

For Divi AI, there are two main pricing options a $24 per month or a Yearly Plan that costs $216 per year.

Divi and Divi AI pricing

So, if you’re considering the yearly Divi plan with the monthly Divi AI subscription, it would cost $89 (for Divi) + $288 (for Divi AI) = $377 per year.

You can buy the annual bundle of Divi plus Divi AI for $245 per year, rather than $377 per year.

How much does Divi + Divi Cloud cost?

You can buy the standard Elegant Themes membership in a bundle along with Divi Cloud.

Divi Cloud is a freemium feature included with the Divi Theme and allows you to save 50 items into your cloud storage account for free. To store more than 50 items, a paid subscription is required.

The paid subscription can be paid monthly at $8 per month or annually at $72 (which is $6 per month).

Divi Cloud pricing cost

So, if you’re considering the yearly Divi plan with the monthly Divi Cloud subscription, it would cost $89 (for Divi) + $96 (for Divi Cloud) = $185 per year.

You can buy the annual bundle of Divi plus Divi Cloud for $133 per year, rather than $185 per year.

How much does Divi + Divi VIP cost?

You can buy the standard Elegant Themes membership in a bundle along with Divi VIP.

Divi VIP offers a membership plan paid monthly at $8 per month or paid annually at $72 per year.

divi VIP cost

So, if you’re considering the yearly Divi plan with the monthly Divi VIP subscription, it would cost $89 (for Divi) + $96 (for Divi Cloud) = $185 per year.

You can buy the annual bundle of Divi plus Divi Cloud for $133 per year, rather than $185 per year.

Money back guarantee

Elegant Themes offers a 30-day money-back guarantee. This means that if you are not satisfied with your purchase, you can request a refund within 30 days of your purchase. Refunds can take up to one week and after 30 days, purchases are no longer eligible for refunds.

Divi refund policy gives 30 day guarantee

Try Divi for up to 30 days to make sure it is the right product for you. This money-back guarantee applies to all products and services offered by Elegant Themes so you can try Divi plugins, layouts, and child themes without the risk of buying something that doesn’t meet your standards or requirements.

If you are not happy with a product you purchased from Elegant Themes, you can request a refund via email within 30 days of your purchase. “No questions asked!”

Divi Vs Elementor and other similar theme pricing

Elementor is the main competitor to Divi and the two themes are often compared. In terms of pricing, Divi offers two main pricing options: a yearly subscription at $89 and lifetime access at $249. Both options allow for usage on unlimited websites.

On the other hand, Elementor offers a free version and its Pro version starts from $59 per year for a single site. Unlike Divi, Elementor does not offer a lifetime access option and its cost increases with the number of sites.

Divi vs elementor cost

For those needing more, the Advanced plan costs $99 per year and allows up to 3 Pro websites. The Expert plan, priced at $199 per year, allows up to 25 Pro websites. For high-growth agencies, the Agency plan costs $999 per year and allows up to 1000 Pro websites.

Divi is significantly more affordable than its competitors, offering unlimited website usage resulting in substantial savings when building multiple websites. Compared to the one-time price of Divi Lifetime, the cost of purchasing a comparable per-site plan or buying individual product licenses from other providers can be significantly higher.

Here’s a comparison of Divi with some of its competitors for 1-year and 10-year plans:

  • Divi: Unlimited sites, $89 for 1 year, $249 for 10 years
  • Elementor: 1,000 sites, $399 for 1 year, $3,990 for 10 years
  • Visual Composer: 1,000 sites, $349 for 1 year, $3,490 for 10 years
  • Beaver Builder: Unlimited sites, $199 for 1 year, $1,990 for 10 years

As you can see, Divi’s pricing is 55% to 96% cheaper than the competition, making it a cost-effective choice for building websites.

In terms of cost-effectiveness, Divi is to be considerably cheaper, especially if you’re building multiple websites.

Can I get a discount on Divi?

Yes, Divi is available to buy at a discount at various times of the year.

During the annual Black Friday sale in November prices for the Elegant Themes membership, Divi layouts, child themes, and plugins are at the lowest prices. Elegant Themes membership has been offered at a 25% discount and marketplace products at up to 80%. This is the best time to buy if you can wait.

There is also an annual Divi summer sale in mid-August. Elegant Themes membership has been offered at a 20% discount and marketplace products at up to 80%

As new features are released there are often discounts offered too so be sure to sign up for the elegant themes newsletter and you will be notified when the sales are on.

Conclusion

As you can see, Elegant Themes offers a variety of pricing options for its customers, depending on their needs and preferences. You can try Divi risk-free for 30 days, and if you are not satisfied, you can get a full refund. The cost of Divi and the associated products compares well with competitors and once Divi 5 is released I think the Elegant Themes membership cost will be more than worth the small investment required to join. The Divi lifetime option is still a no-brainer purchase decision for most web designers!

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